One in two Italians will stop buying a brand if disappointed by its behaviour

The Civic Brands Observatory survey examines the "say-do gap": "A company's civic engagement has a distinct economic impact now that 'social behaviour' has emerged as a compelling purchasing driver", points out the research institute's co-founder Paolo Iabichino.

Di |2024-06-14T07:26:12+01:00Maggio 12th, 2021|MF, Sustainability & CSR, Welfare|0 Commenti

Corporate Social Responsibility done Italy’s way

In 2017, 1.412 billion euros of investments were made in CSR projects in Italy, up 25% on the previous year. It is a paradigm that has already undergone a transformation, from produce and sell' to listen and respond'

Di |2024-06-14T07:23:28+01:00Settembre 3rd, 2018|MF, Sustainability & CSR|0 Commenti